Once i heard  alyque padamsee say that bad publicity is better than no publicity.  The Rin Vs Tide advertisement reminds me of the same thought.  I think the admen  and their script writers are done with all synonyms and adjectives of what a  washing powder can best do to your clothes.  Washing powders are not just things to help you wash your clothes but way beyond that Career , status ,  happy family life , health  , fragrance  and motivation. We have seen ads which claim that  the pack of white  and blue grains can help you all this in life if you use it to wash your clothes.

Funny but true …  we do get convinced by what they show on  us and have switched our loyalties from surf to rin to tide to arial  and what not….

Lets see what effect does the new mud slinging brings to pockes of HUL..  am waiting to see what P&G has to reply …

The Video add..