You can test how well PPC works for you with a very short test, 0-0.
I recommend going with Google/Yahoo Paid advertising for it’s wider audiences.
Create your most compelling ad copy and target popular keywords in your space.
Implement the conversion tracking code provided by Google / Yahoo on your “thank you” / sales lead page.
You’ll be able to determine the ROI of PPC within a short time, and short spend.
Hope this helps!
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